How INTENTIVE’s Buyer-Level Intent Insights are Driving Revenue

When we introduced INTENTIVE, our intention (yes, pun intended) was to change how B2B marketing gets done. 

In this blog, we’ll share some of the exciting results and new developments taking place within the INTENTIVE platform, and how it’s making waves by providing real-time insights into active intent within B2B accounts.

Unmatched Performance of INTENTIVE

INTENTIVE vs. BuiltWith in Google Ads

In this channel test, our marketing team ran an experiment with targeted ads using two different sets of data: 

  • The first packed with insights and information gleaned from INTENTIVE
  • The other from BuiltWith, a third-party web-scraping tool

The results? 

INTENTIVE’s data didn’t just perform well; it outperformed the competition significantly.

Here are the highlights:

  • Accounts Reached: 9.1% increase in the number of targeted accounts reached by our ads.
  • Accounts Engaged: Engagement skyrocketed, with a 72.7% increase in accounts that interacted meaningfully with our content.
  • Click-Through Rate (CTR): Our CTR jumped by an impressive 66.7%.

Regardless of title, anyone within a marketing organization should be able to look at these results and ask themselves if they’d like to improve their advertising metrics like this.

The answer should be a resounding yes.

INTENTVE’s Universal Export Pays Off

The ability to export INTENTIVE’s insights was a recent addition to the platform. Initially a manual process for the NetLine team at launch, INTENTIVE now allows any user to export Explorer data at the global level, along with filtering.

This new feature paid immediate dividends to a leading enterprise data infrastructure organization at the end of 2023. 

By leveraging INTENTIVE’s insights, they quickly identified a lucrative opportunity and secured a six-figure agreement within weeks of discovering the prospect’s intent signals. A remarkable success for everyone! 

Exciting New Integrations

We’re not stopping there. INTENTIVE now boasts new integrations and functionalities to maximize intent

Users can seamlessly export their data to major platforms like Salesforce and HubSpot, or any platform of their choice.

  • Salesforce Integration: This includes custom reports for immediate visibility into intent-showing accounts, empowering sales reps and managers to identify and prioritize new opportunities.
  • HubSpot Integration: Users will have access to raw data fields from INTENTIVE, offering unparalleled flexibility in CRM workflows, campaigns, and outreach strategies.

Enhanced AI and NLP Capabilities

To top it off, we’ve enhanced INTENTIVE with advanced AI and NLP capabilities. This improvement ensures even more accurate ingestion of buyer behavior and its correlation with our comprehensive topic taxonomy.

David Fortino, NetLine’s Chief Strategy Officer, points out that the accuracy of INTENTIVE’s data in pinpointing the “who” in the buyer’s journey is unmatched. 

“This precision is not just theoretical,” he said, “it’s proven in practical applications, redefining the way B2B marketing and sales teams utilize buyer intent data.”

The enhancements of the platform through AI and NLP allow INTENTIVE to better fulfill its promises to users and bring the highest quality intent insights across their organizations.

The Future of INTENTIVE

As Google removes third-party cookies from Chrome, the need for buyer-level intent data has never been more apparent. 

Pushing beyond what B2B marketing has been is critical to success in the cookieless future

The INTENTIVE platform is primed to support marketers and sellers, alike, as we enter this new world. 

Stay tuned for more updates as we continue to innovate.