Welcome to The Signal Drop: your bite-sized transmission from the frontlines of the B2B universe to help you take action and drive results. This series distills the most important insights from NetLine’s 2026 State of B2B Content Consumption and Demand Report, filtered through Luna’s Lens. Our resident astronaut and B2B expert orbits above the noise […]
For 10 years, NetLine has been reporting on the ebbs and flows of gated content consumption. In that time, we have seen wild swings (in many directions) across marketing. AI is the latest of these wild swings. If we’re being honest, it’s swung the entire pendulum in a direction that’s recalibrated what “normal” is. This […]
It is no longer enough to show that you can identify the accounts that matter. Plenty of platforms can do that. The harder and more important task is turning account-level intelligence into buyer-level engagement in a way that sales can actually use. That is exactly what the NetLine and Demandbase integration is built to do. […]
Conversations around ROI usually begin and end with one thing: money. This is perfectly reasonable, of course. After all, the term is a financial metric. However, viewing ROI exclusively as a monetary metric in what is soon to be 2026 feels a bit shortsighted. So what does it take to consistently connect marketing to revenue? […]
The concept of “time” in business has fundamentally shifted. For the longest…time, we wanted to know when the best… time (geez, sorry) was to do insert thing: When should I post on social media? When should we schedule the email to go out? When should we have our campaign live? The answer to each of […]