Category Archives: ABM

How to Embrace Marketing Unknowns

What happens when you simply don’t know the answer?  Is it game over? Will you be fired? Are you going to be shunned from the industry forever? No, of course not.  In the world of marketing, there will be times when you, your team, and the data you have at your disposal simply won’t be […]

The ABCs of ABM: What It Is and How You Can Use It

Learn how the basics of ABM can help you lock onto your desired business targets.

As one of NetLine’s Business Development Representatives, Karleigh Garza Vanderford spends a lot of time on LinkedIn. She’s always connecting with the marketing team to share interesting perspectives and educating us on the challenges of the market before they’re making industry headlines. It’s this reason that Karleigh came to me and asked if we could […]

How to Eliminate Waste in Your B2B Lead Generation Efforts

According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content.  […]