Category Archives: ABM

How To Integrate Intent Data Into Your Martech Stack

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential.  By incorporating intent data into key components of your martech stack, you can personalize messaging, improve lead scoring, and deliver targeted content that resonates with your audience.  […]

How Can Intent Data Be Used In Account-Based Marketing?

It’s no longer enough to broadly target an industry or job title. Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).  […]

In Space, No One Can Hear You Click

In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void.  What is the […]