Category Archives: B2B Marketing

How to Keep Up with B2B’s Latest 2024 Trends

We’re all familiar with the language used when it comes to keeping up with trends. In this rapidly evolving landscape of B2B marketing. Check. Staying informed about the latest trends and strategies is crucial. Check. In these unprecedented ti-wait, that was during COVID. Scratch that one. Anyway, everyone is trying their best to stay ahead […]

How to Take Action as Google Deprecates Cookies

“And so it begins.” In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. Considering that Chrome is the primary browser for 64.73% of global Internet users according to StatCounter, that’s no ordinary 1%. The future has arrived. Not with a bang, but a […]

How to Leverage Intent Data to Drive More Business

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the […]

How Can Intent Data Be Used In Account-Based Marketing?

It’s no longer enough to broadly target an industry or job title. Successful B2B marketing requires we understand the specific needs and behaviors of our customers. While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM).  […]