Welcome back to our Summer Series on B2B Content Strategy. In our first installment, we explored the importance of How Studying B2B Content Consumption Patterns Can Drive 2024 Success. Today, we take the next step. Let’s focus on a critical element that will significantly affect everything in your business: artificial intelligence intent data. Intent Data […]
Every business’s goal is attracting and converting leads into loyal customers. Doing this requires B2B sales and marketing teams to possess a deep understanding of prospects’ pain points and purchase behavior. In recent years, account-based marketing (ABM) and inbound marketing have been the primary means of procurement. Today, these tactics aren’t as successful. So what’s […]
Consumption habits change. For the past eight years, our annual State of B2B Content Consumption Report has shed light on these behaviors and the potential insights they offer. When applied appropriately, these findings can be a keystone of effective content strategies. But each report has so much to deliver and limited time. This year, we’ll […]
Austin, Texas sure is hot right now. I mean it in every sense of the word and phrase. At the time of writing, it’s 92° in Austin. Although it never reached 90° during our stay, the entire NetLine team definitely felt the Texas heat—especially on the floor of the Austin Convention Center. The Gang Goes […]
Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? While there may be plenty of questions, only one is asked more often than […]