Category Archives: Uncategorized

How to Eliminate Waste in Your B2B Lead Generation Efforts

Traditional B2B lead gen and single use plastics have a lot in common: waste.

According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content.  […]