Remote work. Ad blocking. Email blindness. The digital world has changed. For B2B marketers, it likely looks rather odd compared to the world we once knew. This is the name of the game, however—and for many of the players, the ground is, again, about to move under your feet. The B2B Landscape Will Soon Experience […]
In 2023, ABM turns 20. Hey, happy birthday, ABM! Two decades into the ABM journey, the core principles established at the start have stood tall, in large part to the practice’s focus on the three R’s—Reputation, Relationships, and Revenue. The Three R’s continue to be the common thread found throughout each answer and insight within […]
Our Chief Strategy Officer, David Fortino, was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. As always, Fortino made it a point to state the primary goal of our annual report: To help marketers make more informed decisions. […]
Over the past few months, we’ve had the privilege to share our work through a few different outlets, including the world’s top blog for content marketing. While we’ve shared these publications and features across our social feeds, we wanted to give them some additional love and limelight on our own blog. NetLine’s Summer 2022 Content […]
Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. This year, in our sixth edition, we’ve not only raised the bar, but we’ve also delivered an entirely new set of must-see data points to the party. Introducing the […]