Category Archives: Uncategorized

How to Prepare Yourself for the Post-Cookie World

  “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It would have been a real treat to see him use Twitter.) But Mr. Wanamaker had a great point. […]

What Insights And Benefits Can B2B Intent Data Provide?

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some […]

Why Intent Data Matters

Remote work. Ad blocking. Email blindness.  The digital world has changed. For B2B marketers, it likely looks rather odd compared to the world we once knew.  This is the name of the game, however—and for many of the players, the ground is, again, about to move under your feet. The B2B Landscape Will Soon Experience […]