Welcome to The Signal Drop: your bite-sized transmission from the frontlines of the B2B universe to help you take action and drive results. This series distills the most important insights from NetLine’s 2026 State of B2B Content Consumption and Demand Report, filtered through Luna’s Lens. Our resident astronaut and B2B expert orbits above the noise […]
Back in 2017, NetLine’s GM David Fortino, then serving as SVP of Audience, offered a piece of advice that was a bit ahead of its time. “Leads generated by long-form content need time to digest your content. Suggest that your sales team wait 48 hours before contacting to ensure that the prospect is well-informed enough […]
For 10 years, NetLine has been reporting on the ebbs and flows of gated content consumption. In that time, we have seen wild swings (in many directions) across marketing. AI is the latest of these wild swings. If we’re being honest, it’s swung the entire pendulum in a direction that’s recalibrated what “normal” is. This […]
Marketers love immediacy. It’s like the Vince McMahon meme. Real-time engagement? Immediate signals? Instant follow-ups? Sign me up! And yet, all of this happens so…infrequently that we shouldn’t ever come to expect it. Ever! Alas, we are all guilty here. Patience is a Four-Letter Word The general feeling about the human population today is that […]