It’s been just over a month since the United States recognized and grappled with the severity of COVID-19. The flurry of texts and tweets flying through my phone the night of Wednesday, March 11, 2020, are things I’ll never forget. News of positive tests in the NBA and from actor Tom Hanks hit home harder […]
We’re gearing up for another compelling webinar with our friends and content-gurus at Influence & Co! This time, we’re digging into the content and tools B2B marketers need to accelerate the buyer’s journey and how to do it in a way that maximizes intent signals garnered from content. To share more details about what marketers […]
When a webinar gets people asking questions and looking for more, we feel like we did a good thing. Sharing what we know is always fun, but when we find synergy with other SMEs on content marketing stuff outside of our daily focus – that’s when magic happens. Before we cue the Fantasia soundtrack, let’s […]
Your heart’s in the right place – you’re developing content, spending time and resources in the hopes of converting your target audience into leads. You may have even allocated budget to PPC campaigns to drive users to your beloved content – but is it delivering ROI? Not only is it possible to expect more from […]
*This guest post has been provided by Jason Hekl, Co-Founder and Principal of Marketing Converts Optimizing Demand Generation Performance with Funnel Diagnostics When I first arrived on the scene as a demand marketer over a dozen years ago, I did so armed with a spreadsheet model for the funnel I was going to fill with […]