Category Archives: Buyer-Level Intent Data

How is Intent Data Collected?

Every business’s goal is attracting and converting leads into loyal customers.  Doing this requires B2B sales and marketing teams to possess a deep understanding of prospects’ pain points and purchase behavior. In recent years, account-based marketing (ABM) and inbound marketing have been the primary means of procurement. Today, these tactics aren’t as successful. So what’s […]

Revealing the True Intentions of B2B Buyers: Key Takeaways from NetLine’s 2024 Content Report

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards, we’re thrilled to announce the latest edition of our award-winning annual report. Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine […]