Category Archives: Content Consumption

In Space, No One Can Hear You Click

In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void.  What is the […]

What Exactly Is B2B Intent Data And Where Does It Come From?

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively.  Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]