Welcome to The Signal Drop: your bite-sized transmission from the frontlines of the B2B universe to help you take action and drive results. This series distills the most important insights from NetLine’s 2026 State of B2B Content Consumption and Demand Report, filtered through Luna’s Lens. Our resident astronaut and B2B expert orbits above the noise […]
Back in 2017, NetLine’s GM David Fortino, then serving as SVP of Audience, offered a piece of advice that was a bit ahead of its time. “Leads generated by long-form content need time to digest your content. Suggest that your sales team wait 48 hours before contacting to ensure that the prospect is well-informed enough […]
For 10 years, NetLine has been reporting on the ebbs and flows of gated content consumption. In that time, we have seen wild swings (in many directions) across marketing. AI is the latest of these wild swings. If we’re being honest, it’s swung the entire pendulum in a direction that’s recalibrated what “normal” is. This […]
The sun is setting at 4:45 PM (for now), and Vince Guaraldi season is fully upon us. This can only mean one thing: B2B marketing is over for 2025! I’m kidding, of course. (Seriously, don’t stop your marketing efforts.) B2B marketers love a good excuse to go dark in December. I can think of three […]
AI-related content continues to command serious attention across NetLine’s platform. Through October 24, 2025, AI-related registrations surpassed 1.26 million—meaning that this year’s registrations have surpassed 2024’s by 6.1%. And that demand is being met with a matching supply of fresh content tailored to help professionals keep pace with the evolving technology landscape. AI-related registrations through […]