Category Archives: COVID Trends

Why We Need to Change Our Approach to Virtual Events

When I think of Disney, I think of incredible experiences.  My next-door neighbor is a Disney devotee. Every year, she’ll go on a Disney Cruise or to DisneyWorld (sometimes twice) with her family. The way she describes each trip is remarkable, being sure to detail each moment where a member of the Disney staff enhanced […]

7 Trends B2B Marketers Should Keep Their Eye On

Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice, with a fourth and possibly final installment to come in Autumn. Despite […]

How COVID-19 Continues to Impact B2B Content Consumption

NetLine shares in detail how B2B content consumption in the U.S. has evolved during the COVID-19 pandemic.

We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers, we shared how COVID-19 had impacted B2B content consumption, reporting on the trend of total content consumption, the initial run on Coronavirus content, […]

How COVID-19 Has Impacted B2B Content Consumption

NetLine shares its B2B marketing trend observations following COVID-19.

It’s been just over a month since the United States recognized and grappled with the severity of COVID-19.  The flurry of texts and tweets flying through my phone the night of Wednesday, March 11, 2020, are things I’ll never forget.  News of positive tests in the NBA and from actor Tom Hanks hit home harder […]