Category Archives: COVID Trends

What Webinar Trends Taught Us About the Future of B2B Marketing

This blog features research from NetLine’s annual State of B2B Content Consumption and Demand Report for Marketers. To learn more about the buying behaviors of B2B professionals, download the 2021 Content Consumption Report. As we were putting the finishing touches on the 2020 State of B2B Content Consumption and Demand Report for Marketers, the world […]

How COVID-19 Increased B2B Content Consumption by 22%

It’s our favorite time of the year: Report season. For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. Not only do […]

What B2B Retailers Have on Their Wish Lists for 2020

This post was originally published on the Marketing Insider Group blog, our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Enjoy! Black Friday. […]

Why We Need to Change Our Approach to Virtual Events

When I think of Disney, I think of incredible experiences.  My next-door neighbor is a Disney devotee. Every year, she’ll go on a Disney Cruise or to DisneyWorld (sometimes twice) with her family. The way she describes each trip is remarkable, being sure to detail each moment where a member of the Disney staff enhanced […]