Author Archives: Jonathan Steiert

How to Eliminate Waste in Your B2B Lead Generation Efforts

Traditional B2B lead gen and single use plastics have a lot in common: waste.

According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content.  […]

Why It Matters How Companies Capture and Handle Personal Data 

On May 25, 2018, the European Union’s historic data reformation went into effect.  Better known as GDPR, General Data Protection Regulation introduced new oversight into how businesses operating on EU soil needed to handle and protect consumer data. Despite the fact that these policies didn’t immediately affect American citizens, the ripple effect could be felt […]