Author Archives: Jonathan Steiert

How to Embrace Marketing Unknowns

What happens when you simply don’t know the answer?  Is it game over? Will you be fired? Are you going to be shunned from the industry forever? No, of course not.  In the world of marketing, there will be times when you, your team, and the data you have at your disposal simply won’t be […]

What B2B Retailers Have on Their Wish Lists for 2020

This post was originally published on the Marketing Insider Group blog, our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Enjoy! Black Friday. […]