Author Archives: Jonathan Steiert

How COVID-19 Continues to Impact B2B Content Consumption

NetLine shares in detail how B2B content consumption in the U.S. has evolved during the COVID-19 pandemic.

We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers, we shared how COVID-19 had impacted B2B content consumption, reporting on the trend of total content consumption, the initial run on Coronavirus content, […]

What We Learned by Analyzing Over 4 Million First-Party Content Downloads

NetLine's 2020 Content Consumption Report features real B2B buyer insights from millions of downloads.

Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic.  What marketers like you truly need in today’s content-rich and attention-strapped world is information that can […]

How COVID-19 Has Impacted B2B Content Consumption

NetLine shares its B2B marketing trend observations following COVID-19.

It’s been just over a month since the United States recognized and grappled with the severity of COVID-19.  The flurry of texts and tweets flying through my phone the night of Wednesday, March 11, 2020, are things I’ll never forget.  News of positive tests in the NBA and from actor Tom Hanks hit home harder […]

An Inside Look: The Making Content Marketing Convert Report

Look closer and discover the 10 things you need to know about making your content marketing convert into leads.

Recently, NetLine partnered with the CMO Council and BPI Network to better understand what drives conversion within content marketing. The result was a 26-page report titled Making Content Marketing Convert, a break down of how your organization can improve its demand gen process to better serve you and your customers.  We know how valuable these […]

The ABCs of ABM: What It Is and How You Can Use It

Learn how the basics of ABM can help you lock onto your desired business targets.

As one of NetLine’s Business Development Representatives, Karleigh Garza Vanderford spends a lot of time on LinkedIn. She’s always connecting with the marketing team to share interesting perspectives and educating us on the challenges of the market before they’re making industry headlines. It’s this reason that Karleigh came to me and asked if we could […]