Author Archives: Jonathan Steiert

How to Use Buyer Intent Data to Boost Results (Without Being a Creep)

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen.  Modern buyers have come to expect—no, crave—personalized experiences in their buying journeys. Being able to meet those expectations could mean gaining an edge over the competition, creating more deals in less time.  One way to […]

What is Content Personalization Marketing and Its Importance?

Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing […]

How to Connect INTENTIVE Insights to Salesforce

INTENTIVE shortens B2B sales cycles and simplifies life for both marketing and sales professionals. By delivering unparalleled business insights via buyer-level intent signals and behaviors, INTENTIVE truly accelerates sales outcomes. But none of this matters unless you’re able to actually get your hands on the buyer-level intent insights the platform offers. Using INTENTIVE’s Buyer-Level Insights […]