Category Archives: Technology

How to Take Action as Google Deprecates Cookies

“And so it begins.” In the first few quiet days of 2024, Google began disabling cookies for 1% of users on its flagship browser, Chrome. Considering that Chrome is the primary browser for 64.73% of global Internet users according to StatCounter, that’s no ordinary 1%. The future has arrived. Not with a bang, but a […]

How To Integrate Intent Data Into Your Martech Stack

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential.  By incorporating intent data into key components of your martech stack, you can personalize messaging, improve lead scoring, and deliver targeted content that resonates with your audience.  […]

How to Leverage Intent Data to Drive More Business

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the […]

In Space, No One Can Hear You Click

In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void.  What is the […]