Category Archives: Technology

What Does An Optimized Content Strategy Look Like in 2021?

Imagine being your buyer today.  While their needs have certainly evolved thanks to COVID, the way they search for solutions to their pain points have also changed.  In the olden times, circa February 2020, your buyer could have attended a conference and sauntered across Vendor Halls stuffed with sponsors eager to share their swag and […]

7 Trends B2B Marketers Should Keep Their Eye On

Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice, with a fourth and possibly final installment to come in Autumn. Despite […]

How to Connect the NetLine Portal to Zoom

So, you want to build a connector from NetLine to feed your captured leads into a Zoom-hosted webinar?  You’ve come to the right place. With the world using more video collaboration and webinar software than ever before, Zoom has become the choice du jour for businesses of all shapes and sizes.  Marketers want to use […]

How Publishers Can Drive Revenue Through Virtual Events

The last event NetLine attended before things were suspended was in late February. Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Just like you, we miss face-to-face events. For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance […]

How COVID-19 Continues to Impact B2B Content Consumption

NetLine shares in detail how B2B content consumption in the U.S. has evolved during the COVID-19 pandemic.

We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers, we shared how COVID-19 had impacted B2B content consumption, reporting on the trend of total content consumption, the initial run on Coronavirus content, […]