There’s a shift occurring; in our businesses, homes, and media. You all see the signs. Things are changing all around us… The Holiday season is upon us! 🎅❄️☃️🎆 I love this time of year, personally. It means time with family and some high-quality excuses for whipped cream consumption. For B2B marketers, however, we mistakenly believe […]
The Fall is always busy. As soon as the calendar flips to September, the easy, breezy days of Summer yield to the formal, often frantic, days of Fall. In the B2B world, Fall means conference season is upon us. For NetLine, Fall 2024 means three individual events on two distant coasts talking about one particularly […]
Artificial Intelligence is hot in the streets. Straight gas. Sigma. (I haven’t yet adjusted to being in my mid- late-thirties.) Anyway…AI is one of the most talked about topics in the world. One search for “artificial intelligence” on Twitter (I’m not calling it X) and you’ll be introduced to articles on how AI is shaping the […]
A few weeks ago, a colleague asked: “What does a good marketer really ‘look’ like?” (Obviously, we’re not talking about appearance here, folks.) After initially responding to myself internally with the thought of, “That’s easy, I can answer that,” I stopped. Of course, I could answer it, but that is a terrific question. How often […]
The goal of marketing is to identify and market to a specific group of people, sharing their business’s solution—with the ultimate goal of converting them into a customer. Remove all the fancy tools, generative AI, dashboards, and everything else… it really is that simple. So it’s interesting to see how much we, collectively, struggle to […]