Much like The Foo Fighters, I have a confession to make: I am not an SEO person. My entry into the marketing world was through social media. I’ve cobbled together several skills from there. Still, I am not an SEO person. The way I’ve always understood SEO was that it wasn’t simply about rankings. It […]
We know what B2B revenue teams don’t want: wasting time chasing leads that go nowhere. You’ve followed the clicks, read the signals, and still landed with lists that stall. Sales is frustrated. Leadership is antsy. And marketing is just trying to do its best. But that is no longer sufficient. Why “Good Enough” Leads Aren’t […]
G2 reflects the impact and relationship a brand has with its customers. And NetLine has always taken pride in our G2 status. G2 rankings are a key benchmark in B2B MarTech. They are driven by real user feedback and reflect customer satisfaction, product performance, and market presence, ultimately helping businesses identify vendors that truly deliver. […]
What do people want? What do people do? Despite literal yottabytes of data constantly flying around us, many marketers feel they don’t really understand what their target audiences want or do. And that’s troubling. So how do we solve this? Simply, to identify what our audiences wants, we must understand what they are already doing. […]
Buying in 2025 is chaotic. Today’s buyers are contending with economic uncertainties, decision-making complexities, and ever-growing buying committees (59% of which now involve four or more stakeholders). That’s what makes Forrester’s theme for its annual summit so poignant. TL;DR: Why Should You Care? NetLine is leading two sessions to help marketers navigate lead generation and […]