How to Increase Pipeline Velocity for Your Business

If you thought velocity was only fundamental in physics, think again.  Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue.  By […]

How is Intent Data Collected?

Every business’s goal is attracting and converting leads into loyal customers.  Doing this requires B2B sales and marketing teams to possess a deep understanding of prospects’ pain points and purchase behavior. In recent years, account-based marketing (ABM) and inbound marketing have been the primary means of procurement. Today, these tactics aren’t as successful. So what’s […]