A few weeks ago, a colleague asked: “What does a good marketer really ‘look’ like?” (Obviously, we’re not talking about appearance here, folks.) After initially responding to myself internally with the thought of, “That’s easy, I can answer that,” I stopped. Of course, I could answer it, but that is a terrific question. How often […]
The goal of marketing is to identify and market to a specific group of people, sharing their business’s solution—with the ultimate goal of converting them into a customer. Remove all the fancy tools, generative AI, dashboards, and everything else… it really is that simple. So it’s interesting to see how much we, collectively, struggle to […]
If you thought velocity was only fundamental in physics, think again. Sales pipeline velocity is integral to the health of a company, especially for B2B sales and marketing teams. A thorough understanding of pipeline velocity is vital for B2B lead generation. It allows you to increase conversions, close more sales, and drive more revenue. By […]
Welcome back to our Summer Series on B2B Content Strategy. In our first installment, we explored the importance of How Studying B2B Content Consumption Patterns Can Drive 2024 Success. Today, we take the next step. Let’s focus on a critical element that will significantly affect everything in your business: artificial intelligence intent data. Intent Data […]
Every business’s goal is attracting and converting leads into loyal customers. Doing this requires B2B sales and marketing teams to possess a deep understanding of prospects’ pain points and purchase behavior. In recent years, account-based marketing (ABM) and inbound marketing have been the primary means of procurement. Today, these tactics aren’t as successful. So what’s […]