Category Archives: Trends

How to Keep Up with B2B’s Latest 2024 Trends

We’re all familiar with the language used when it comes to keeping up with trends. In this rapidly evolving landscape of B2B marketing. Check. Staying informed about the latest trends and strategies is crucial. Check. In these unprecedented ti-wait, that was during COVID. Scratch that one. Anyway, everyone is trying their best to stay ahead […]

In Space, No One Can Hear You Click

In the infinite digital cosmos, there exists a darkness where messages go to be lost forever. The B2B Black Hole. Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void.  What is the […]

How to Use Buyer Intent Data to Boost Results (Without Being a Creep)

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen.  Modern buyers have come to expect—no, crave—personalized experiences in their buying journeys. Being able to meet those expectations could mean gaining an edge over the competition, creating more deals in less time.  One way to […]

Using Customer Intent to Hone Your Business

Do you want to know why some companies are up to 59% more likely to get their customers engaged? I will give you a hint: it’s not about the price. It’s about the ability to understand customer intent and then offer relevant and highly personalized content.  In this article, I’ll explain what customer intent is, […]