Category Archives: Marketing Automation

Why Timing is Everything When it Comes to Lead Nurturing

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged.  What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What […]

How to Connect the NetLine Portal to Zoho CRM

Zoho CRM is one of the more popular CRMs across the world—especially in India, where the company’s headquarters and the majority of its 250,000+ customers reside.  With so many users entrusting Zoho CRM to house their leads, we wanted to make sure it was easy for NetLine Portal users to pass their lead data automatically. Connecting […]

How the Lead Management Platform Centralizes B2B Lead Gen

After years of iterating with our Publisher Management Platform and a year of preparation specific to this launch, NetLine is pleased to introduce the B2B Marketing world to our Lead Management Platform: A SaaS solution offering B2B Marketers centralized lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple to use […]

How to Build & Maintain Key Relationships

Lead Generation: Building & Maintaining Key Relationships introduces marketers to best practices and methods from NetLine and MarketingProfs to help enhance your lead generation strategies.

Creating an effective lead generation program is indeed a balancing act. Just as Andrew Carnegie said, “Anything in life worth having is worth working for.” Marketers are introduced to new obstacles they must grapple with each and every day. From new strategies, philosophies, and the latest in new technology, our field of expertise is forever […]