Category Archives: Lead Generation

It’s a Match! How to Find B2B Leads You’ll Love

In the world of B2B marketing, marketers might think romance is dead.  Poor marketers.  All they want is for everyone to love them, especially their intended buyers. They yearn for true connection, yet all they find is having to settle for prospects who aren’t really interested and being caught in the struggle to keep the […]

What to Do After You’ve Generated a Lead

A dog with its ball is like generating a B2B lead: there's more work to do once you've got it.

It finally happened.  The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his tail, or fetched that elusive ball, a question still remains: now what? 7 Things […]

Marketer Showcase: Nick Robinson of SAP North America

Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to […]

How to Eliminate Waste in Your B2B Lead Generation Efforts

According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content.  […]