Category Archives: Data Privacy

What Insights And Benefits Can B2B Intent Data Provide?

We’ve covered the topic of buyer-level intent data in many posts on the NetLine blog, including an overview of ‘What Exactly Is B2B Intent Data?’ and ‘Why Intent Data Matters’. In this post, we’ll take a closer look at what sort of insights B2B intent data can provide marketers and sales professionals, along with some […]

What Exactly Is B2B Intent Data And Where Does It Come From?

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively.  Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]