Did you know that 51% of consumers go on Google during their buying journey? With the ubiquity of Alaphabet’s most well-known company, that figure is surprisingly low. Regardless, the point remains: Buyers turn to Google to make informed purchasing decisions and actively look for advice, reviews, and recommendations before they pull out their credit cards. […]
B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that […]
As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need […]
Do you want to know why some companies are up to 59% more likely to get their customers engaged? I will give you a hint: it’s not about the price. It’s about the ability to understand customer intent and then offer relevant and highly personalized content. In this article, I’ll explain what customer intent is, […]
If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]