For 10 years, NetLine has been reporting on the ebbs and flows of gated content consumption. In that time, we have seen wild swings (in many directions) across marketing. AI is the latest of these wild swings. If we’re being honest, it’s swung the entire pendulum in a direction that’s recalibrated what “normal” is. This […]
It is no longer enough to show that you can identify the accounts that matter. Plenty of platforms can do that. The harder and more important task is turning account-level intelligence into buyer-level engagement in a way that sales can actually use. That is exactly what the NetLine and Demandbase integration is built to do. […]
There is no shortage of options in the lead generation market. It’s quite crowded, with each provider offering something slightly different from their competitors. Want to generate leads from content? No sweat. Looking to leverage the big players like Google and LinkedIn? Go for it. How about that new start-up that’s promising the moon? They’ll […]
B2B buyers are under pressure. (Cue Bowie and Queen.) Their wallets are lighter, their teams are leaner, technology is outpacing adaptation, and thanks to the proliferation of AI, security risks have never been greater. But here’s what’s fascinating—and actionable—about this chaos: it’s creating patterns that smart content marketers can leverage. So, how do we get […]
You know that feeling when you’re trying to figure out who’s actually shopping versus who’s just window browsing? Yeah, that’s the whole game in B2B marketing these days. Intent data helps B2B teams identify which companies are actively researching a topic, exploring solutions, or moving toward a purchase decision. When paired with precise targeting, it […]