Creating an effective lead generation program is indeed a balancing act. Just as Andrew Carnegie said, “Anything in life worth having is worth working for.” Marketers are introduced to new obstacles they must grapple with each and every day. From new strategies, philosophies, and the latest in new technology, our field of expertise is forever […]
Today, the U.S. is still trying to grapple with the realities of the virus and its widespread impact on everything from our healthcare systems to our grocery shopping habits. Every business vertical has been affected by COVID-19 to varying degrees. Those who run (or ran, rather) live events were left holding the bag while digital […]
So, you want to build a connector from NetLine to feed your captured leads into a Zoom-hosted webinar? You’ve come to the right place. With the world using more video collaboration and webinar software than ever before, Zoom has become the choice du jour for businesses of all shapes and sizes. Marketers want to use […]
Summer 2020 might look the same outside, with its tantalizing beaches, picturesque sunsets, and scorching hot heatwaves, but it sure feels a lot different. One thing that has remained the same, however, is the importance of the G2 Crowd Quarterly Report. To cut to the chase here, NetLine was named a G2 Leader for the […]
In the middle of the world being turned upside down, businesses are quite cognizant of the changes in the B2B marketing landscape. They still have products and services to market but want to both be sensitive with their messaging and sensible in the execution. How can they accomplish this? By studying what the best B2B […]