Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to […]
Happy 2020, explorers! We hope you had a sensational holiday season and got to spend a ton of time celebrating the good things in your lives. One of the gifts we received during the holidays was from our friends at G2 Crowd. They surprised us by sharing that NetLine had been named a Leader for […]
For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening During their I/O Event in May of 2019, Google announced that […]
According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. […]
Earlier this month, NetLine’s sales, marketing, and client services teams got together for a few days of training and connection in Monterey, CA. (Yes, we’re sorry you couldn’t have joined us, too.) Aside from our morning visits from Karl and the symphony of sea lions serenading us shortly after sunset, it was a lovely backdrop […]