Category Archives: Lead Nurturing

What Do Marketers Need To Make The Most Of B2B Intent Data?

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need […]

Why Timing is Everything When it Comes to Lead Nurturing

Over the years, we’ve talked at length about the best ways to follow up with leads and how to keep them engaged.  What we haven’t talked about much, however, is when you should begin our discourse. Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What […]