Category Archives: Content Monetization

How the Lead Management Platform Centralizes B2B Lead Gen

After years of iterating with our Publisher Management Platform and a year of preparation specific to this launch, NetLine is pleased to introduce the B2B Marketing world to our Lead Management Platform: A SaaS solution offering B2B Marketers centralized lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple to use […]

Why B2B Marketers Should Be Using Content Syndication

Americans of a certain age are more than familiar with the 1989 film Field of Dreams. Even if you haven’t seen this baseball classic, you’ve heard its iconic quote millions of times: “If you build it, they will come.” It’s a quote we all love to say. Content Marketers, especially, love using this quote as […]

Why We Launched the Open B2B Lead Gen Marketplace

Last Tuesday, we launched the open B2B lead gen marketplace, the first and only bid-based auction platform for Marketers. It’s not just a big deal for NetLine. It’s a big deal for the B2B lead gen industry at large. While we talked about the errors in B2B lead gen and how the open marketplace addressed […]

Why We Need to Change Our Approach to Virtual Events

When I think of Disney, I think of incredible experiences.  My next-door neighbor is a Disney devotee. Every year, she’ll go on a Disney Cruise or to DisneyWorld (sometimes twice) with her family. The way she describes each trip is remarkable, being sure to detail each moment where a member of the Disney staff enhanced […]