Category Archives: Content Distribution

How to Build & Maintain Key Relationships

Lead Generation: Building & Maintaining Key Relationships introduces marketers to best practices and methods from NetLine and MarketingProfs to help enhance your lead generation strategies.

Creating an effective lead generation program is indeed a balancing act. Just as Andrew Carnegie said, “Anything in life worth having is worth working for.” Marketers are introduced to new obstacles they must grapple with each and every day. From new strategies, philosophies, and the latest in new technology, our field of expertise is forever […]

How COVID-19 Continues to Impact B2B Content Consumption

NetLine shares in detail how B2B content consumption in the U.S. has evolved during the COVID-19 pandemic.

We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers, we shared how COVID-19 had impacted B2B content consumption, reporting on the trend of total content consumption, the initial run on Coronavirus content, […]

What We Learned by Analyzing Over 4 Million First-Party Content Downloads

NetLine's 2020 Content Consumption Report features real B2B buyer insights from millions of downloads.

Content marketing is a very competitive and crowded space. Not only are you competing against other businesses for your prospect’s attention, but you’re also facing off against their friends, family, favorite shows, and now, unfortunately, news about the pandemic.  What marketers like you truly need in today’s content-rich and attention-strapped world is information that can […]

How COVID-19 Has Impacted B2B Content Consumption

NetLine shares its B2B marketing trend observations following COVID-19.

It’s been just over a month since the United States recognized and grappled with the severity of COVID-19.  The flurry of texts and tweets flying through my phone the night of Wednesday, March 11, 2020, are things I’ll never forget.  News of positive tests in the NBA and from actor Tom Hanks hit home harder […]