Category Archives: Content Marketing

11 in a Row: What NetLine and Bill Russell Have in Common

Summer 2020 might look the same outside, with its tantalizing beaches, picturesque sunsets, and scorching hot heatwaves, but it sure feels a lot different.  One thing that has remained the same, however, is the importance of the G2 Crowd Quarterly Report. To cut to the chase here, NetLine was named a G2 Leader for the […]

How Being Generous With Your Content Generates More Leads

Since the end of February, America has suffered through a global pandemic, unprecedented unemployment nationwide, and a societal reckoning not seen since 1992, if not 1968. It’s been a historic moment in time, one which has touched nearly every segment of our personal and professional lives.  Beyond providing time off for their employees to do […]

How COVID-19 Continues to Impact B2B Content Consumption

NetLine shares in detail how B2B content consumption in the U.S. has evolved during the COVID-19 pandemic.

We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers, we shared how COVID-19 had impacted B2B content consumption, reporting on the trend of total content consumption, the initial run on Coronavirus content, […]

Marketer Showcase: Peter Tarrant of Tipalti

Input and expertise from B2B Marketing leaders is invaluable. Between content marketing’s constant noise and the explosion of martech options, it’s helpful to simplify what actually translates to successful lead generation. That’s why we’re excited to introduce our latest Marketer in the Showcase. As the ABM Manager of Tipalti, Peter Tarrant understands what it takes […]