Category Archives: Content Marketing

Podcast: How Content Accelerates Sales Enablement

Recently, our own David Fortino was lucky enough to be invited onto a number of podcasts to talk about NetLine’s 2021 State of B2B Content Consumption and Demand Report for Marketers.  In the coming weeks, we’ll be breaking down a few of the most interesting takeaways from each episode so that you can get the […]

How the Lead Management Platform Centralizes B2B Lead Gen

After years of iterating with our Publisher Management Platform and a year of preparation specific to this launch, NetLine is pleased to introduce the B2B Marketing world to our Lead Management Platform: A SaaS solution offering B2B Marketers centralized lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple to use […]

Why B2B Marketers Should Be Using Content Syndication

Americans of a certain age are more than familiar with the 1989 film Field of Dreams. Even if you haven’t seen this baseball classic, you’ve heard its iconic quote millions of times: “If you build it, they will come.” It’s a quote we all love to say. Content Marketers, especially, love using this quote as […]

How COVID-19 Increased B2B Content Consumption by 22%

It’s our favorite time of the year: Report season. For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. Not only do […]