Category Archives: Technology

Finding & Using Buyer Intent Keywords for Your Target Audience

Did you know that 51% of consumers go on Google during their buying journey? With the ubiquity of Alaphabet’s most well-known company, that figure is surprisingly low. Regardless, the point remains: Buyers turn to Google to make informed purchasing decisions and actively look for advice, reviews, and recommendations before they pull out their credit cards. […]

What Do Marketers Need To Make The Most Of B2B Intent Data?

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need […]

What Exactly Is B2B Intent Data And Where Does It Come From?

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively.  Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]

How to Connect the NetLine Portal to Zoho CRM

Zoho CRM is one of the more popular CRMs across the world—especially in India, where the company’s headquarters and the majority of its 250,000+ customers reside.  With so many users entrusting Zoho CRM to house their leads, we wanted to make sure it was easy for NetLine Portal users to pass their lead data automatically. Connecting […]