How to Keep Up with B2B’s Latest 2024 Trends

We’re all familiar with the language used when it comes to keeping up with trends.

In this rapidly evolving landscape of B2B marketing. Check.

Staying informed about the latest trends and strategies is crucial. Check.

In these unprecedented ti-wait, that was during COVID. Scratch that one.

Anyway, everyone is trying their best to stay ahead of the curve.

This is why NetLine created the 2024 Content Trends & Planning Guide

Your Blueprint for 2024 and Beyond

The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. 

This guide is your compass to navigating the present and future of content marketing—offering insights that promise to elevate your strategy to new heights.

With it, you’re not only gaining access to exclusive insights, but you’re also joining a community of forward-thinking marketers poised for success.

[Request Your Copy of The 2024 Content Trends & Planning Guide]

Taking a Peek Into The Trends of 2024

At the heart of our guide is the emphasis on data-driven decision-making. 

NetLine’s mission has always been to let the data speak for itself. 

While we still hold true to this credo, we recognize the need to highlight why it’s important. 

Beyond trends and predictions, the guide is packed with actionable advice. 

Whether you’re looking to refine your content strategy or explore new marketing technologies, you’ll find valuable tips that can be implemented straight away.

Let’s review how this guide breaks out practical advice for immediate application.

The Impact of Intent

Throughout each section, you’ll come to understand which subjects and topics matter most to professionals in each industry. 

These findings and insights are gleaned from our buyer-level intent platform INTENTIVE, the only B2B buyer-level intent platform on the web.

Armed with the latest intent-backed data, marketers and sellers alike can craft content strategies that truly resonate with your target audience, ensuring your marketing efforts are both efficient and impactful.

Stop assuming what your audience’s needs and interests are and, instead, start making informed, first-party-based decisions.

AI: The Future of Content Marketing

Artificial Intelligence (AI) is no longer just a buzzword but a pivotal tool in the content marketer’s arsenal. 

Our guide provides a glimpse into the future, showcasing innovative ways AI can personalize content and streamline marketing processes for better results.

We encourage you to go beyond our own suggestions and pair current Audience Explorer results with the material you’re producing for your prospects and buyers with generative AI. These results may give you a boost in preparing your next project.

Unlocking the Potential of Diverse Content Formats

Our comprehensive guide explores a variety of content formats that are shaping the future of engagement and lead generation. 

From in-depth analysis of webinars to the strategic use of whitepapers and eBooks, we detail how to leverage these formats to connect with your audience effectively.

Innovations Across Industries

The guide doesn’t just stop at content formats. It delves into how different sectors, including technology, healthcare, and manufacturing, are pushing the boundaries of content marketing. 

These industry-specific insights offer a unique perspective on tailoring your content strategy to meet sector-specific demands.

Here’s a taste of what you’ll learn from each of the industries profiled in the guide.

  1. Healthcare Industry: The shift towards concierge care and AI-enhanced patient treatment is fascinating due to its potential to drastically improve healthcare quality and accessibility.
  2. Technology Industry: The emphasis on AI, especially natural language processing, reflects critical advancements in making technology more intuitive and user-friendly.
  3. Manufacturing Industry: Digital transformation focusing on sustainability and AI integration is particularly compelling because of its implications for environmental stewardship and operational efficiency.
  4. Education Industry: Innovations in digital learning and the use of AI to enhance both in-person and remote education are crucial for the future of education.
  5. Utility and Energy Industry: The move towards sustainable energy solutions using advanced technology is vital due to its impact on combating climate change and transforming energy consumption.
  6. Retail Industry: The adaptation of commerce channels and the automation of supply chains using AI are interesting for their potential to revolutionize customer experiences and operational efficiency.
  7. Finance Industry: The adoption of omnichannel digital solutions and AI in customer engagement strategies is intriguing for its potential to reshape customer service and investment strategies.
  8. HR Industry: Trends in talent acquisition and the use of AI in recruiting are important for understanding the future of work and employee management.
  9. Corporate Services Industry: The focus on improving business operations through technology, especially in addressing employee burnout and leadership, is relevant for organizational health and productivity.
  10. Marketing Industry: While the challenge of engaging audiences with transparent and actionable content is crucial, it is a well-established concern that continues to evolve rather than introduce new paradigms.
  11. Engineering Industry: Although the exploration of new technologies and materials is foundational to progress, it ranks lower simply due to the broad and ongoing nature of such innovations, which may not present immediate, transformative insights as other sectors do.

2024-Proof Your Content

Embrace the present and future of content marketing with confidence.

Download the 2024 Content Trends & Planning Guide now and start crafting strategies that will not only meet the demands of today but also set you up for long-term success.