Every successful campaign has two things: Good materials and quality amplification. Without one or the other, you cannot expect your campaign to succeed. Even when you have all the elements, however, you still need the right tools. To compete in this crowded space, B2B marketers need innovative solutions that boost reach and ROI in short […]
The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. It’s a tango that has resulted in many stepped-upon toes and many unrequited opportunities. So why […]
Keeping your content up-to-date is challenging. The last thing you want is to have to chase down a number of specs scattered across the web for your latest NetLine campaign efforts. To simplify your life, as well as to keep everything straight for our own purposes, we’ve put together an always up-to-date collection of specifications […]
One of the things we often hear from prospects and clients is that they wish they had a better idea of what their own audience, prospects, and customers were really thinking when they requested a piece of content. For example, our client wanted to better understand where their prospects were in their overall buying journey […]
After years of iterating with our Publisher Management Platform and a year of preparation specific to this launch, NetLine is pleased to introduce the B2B Marketing world to our Lead Management Platform: A SaaS solution offering B2B Marketers centralized lead capture, qualification, routing, analytics, and companion content amplification campaign capabilities within one simple to use […]