Author Archives: David Fortino

How Does CCPA Impact B2B Marketers?

CCPA could impact your B2B business. Learn how and take these 7 steps to become compliant.

There is a lot happening in the world of data compliance.  Being a content-centric lead generation platform for B2B marketers, my team and I are responsible for capturing, filtering, scrubbing, and dynamically fulfilling millions of fully-permissioned data-points on a daily basis. As a result, we go to great lengths to keep ourselves up-to-date on every […]

3 Research-Based Insights to Prevent Lead Generation Failure

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*This article originally appeared on Marketing Insider Group. As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet […]

B2B Marketers: Your Lead Generation Strategy is Missing Key Influencers

LEAD GENERATION TARGETING STRATEGY

New research proves B2B marketers are making mistakes with their targeting strategy that harms lead generation, pipeline development, and revenue potential. [Post originally appeared on Marketing Insider Group] As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities. Most […]

Wrong Way to Make the Right Impression on Your Prospects for B2B Marketers

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*post originally appeared on Marketing Insider Group Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads […]