If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. Indeed, if you’ve already been scoring prospects that visit your site, or have created lists of accounts that meet your ideal customer profile, until now it’s quite reasonable to […]
In 2023, ABM turns 20. Hey, happy birthday, ABM! Two decades into the ABM journey, the core principles established at the start have stood tall, in large part to the practice’s focus on the three R’s—Reputation, Relationships, and Revenue. The Three R’s continue to be the common thread found throughout each answer and insight within […]
We love webinars. It’s a format we have a great appreciation for and one we use quite a bit alongside our friends at ON24 and the ABMLA. But while we love webinars, we need to acknowledge something about the format. They’re not a lead volume driver. If you’re expecting your webinars (specifically Live Webinars) to […]
Our Chief Strategy Officer, David Fortino, was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. As always, Fortino made it a point to state the primary goal of our annual report: To help marketers make more informed decisions. […]
Customer service is important. Depending on which side of the spectrum your business resides in, customer service can either lift you to new heights up or sink your business straight to the bottom of the sea. The statement, however, is also one of the biggest understatements in business. No one wants to be bad at […]