On May 25, 2018, the European Union’s historic data reformation went into effect. Better known as GDPR, General Data Protection Regulation introduced new oversight into how businesses operating on EU soil needed to handle and protect consumer data. Despite the fact that these policies didn’t immediately affect American citizens, the ripple effect could be felt […]
Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand. From game-changing strategies to the evolution of content marketing, we’re excited to share our […]
Only 2.35% of visitors coming to your landing page actually become leads. That’s right. 2.35%. To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. Fortunately, there are plenty of tools and vendors […]
Do you remember the first time you walked into a stadium of your favorite sports team after a long ride of anticipation? You had an idea of what to expect, but you didn’t know everything it would offer. Welcome to my experience as a first-timer at #CMWorld. As a sponsor, jumping into planning an event […]
That’s a wrap on the first-ever #B2BSMX! Combining three separate events, Flip My Funnel, REVtalks, and Demand Gen Summit, this two-day conference held networking and learning opportunities around every turn (also plenty of opportunities to gawk at the beautiful details of the brand-new venue, the Boston Encore). With over 1,000 Marketing and Sales professionals in […]