Author Archives: Marissa Wolfgang

Marketer Showcase: Peter Tarrant of Tipalti

Input and expertise from B2B Marketing leaders is invaluable. Between content marketing’s constant noise and the explosion of martech options, it’s helpful to simplify what actually translates to successful lead generation. That’s why we’re excited to introduce our latest Marketer in the Showcase. As the ABM Manager of Tipalti, Peter Tarrant understands what it takes […]

Marketer Showcase: Nick Robinson of SAP North America

Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to […]

Marketer Showcase: Carolina Alves of Aggreko

Hearing and sharing the marketing perspectives of our clients has always been an essential element in NetLine’s DNA. They serve as an initiator for brainstorming, provide access to current trends, and are a reminder to consider the humans behind the brand. From game-changing strategies to the evolution of content marketing, we’re excited to share our […]

#B2BSMX 2019 Wrap Up – Understanding Your Audience Drives Revenue

That’s a wrap on the first-ever #B2BSMX! Combining three separate events, Flip My Funnel, REVtalks, and Demand Gen Summit, this two-day conference held networking and learning opportunities around every turn (also plenty of opportunities to gawk at the beautiful details of the brand-new venue, the Boston Encore). With over 1,000 Marketing and Sales professionals in […]