This blog features research from NetLine’s annual State of B2B Content Consumption and Demand Report for Marketers. To learn more about the buying behaviors of B2B professionals, download the 2021 Content Consumption Report. As we were putting the finishing touches on the 2020 State of B2B Content Consumption and Demand Report for Marketers, the world […]
It’s our favorite time of the year: Report season. For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. Not only do […]
There is a major chasm in content marketing. A whopping 85% of B2B marketers say that lead generation is their #1 goal. Given the effort and resources that go into this discipline, that’s an excellent goal to have. Unfortunately, 61% of those same marketers also list lead generation as their #1 problem. Clearly, something is […]
So, you want to build a connector from NetLine to feed your captured leads into a Zoom-hosted webinar? You’ve come to the right place. With the world using more video collaboration and webinar software than ever before, Zoom has become the choice du jour for businesses of all shapes and sizes. Marketers want to use […]