With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. It’s not enough to merely target a list anymore. You need to also speak with personalization and […]
Eliminating unnecessary delays and manual work (like uploading Excel sheets into your CRM) is something every demand gen marketer wants to do. After all, time is always of the essence in B2B lead generation. The simplest approach to enable lead nurture and improve conversion is through automation — and real-time connectors make this possible. Connecting […]
As 2018 winds to a close, we’re gearing up for some exciting news. Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. As our awesome customers know, we solicit for, and […]
With the NetLine Portal, B2B marketers, agencies and publishers utilize reporting to meet a few different objectives. Whether it’s satisfying internal stakeholders or impressing a client with regular updates on their lead gen campaigns, our reports are an interactive dive into campaign data. Now, it’s even easier to share reports internally or externally while layering […]
As a B2B marketing organization, our professional user base is inherently built upon the exchange of content in return for providing contact information. Professionals on the NetLine network request content because they want to learn; it’s a legitimate exchange. To make sure that the experience is transparent per the regulations and agreeable for our EU […]