As 2018 winds to a close, we’re gearing up for some exciting news. Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. As our awesome customers know, we solicit for, and […]
With the NetLine Portal, B2B marketers, agencies and publishers utilize reporting to meet a few different objectives. Whether it’s satisfying internal stakeholders or impressing a client with regular updates on their lead gen campaigns, our reports are an interactive dive into campaign data. Now, it’s even easier to share reports internally or externally while layering […]
As a B2B marketing organization, our professional user base is inherently built upon the exchange of content in return for providing contact information. Professionals on the NetLine network request content because they want to learn; it’s a legitimate exchange. To make sure that the experience is transparent per the regulations and agreeable for our EU […]
It’s no surprise that the same conversations of the years’ past—tangible growth and ROI pressure—continue into 2018. B2B marketing professionals are plagued with simplifying their MarTech stack, focused on bridging the gap between sales and marketing as well as customer to brand. Demand Gen marketers specifically need solutions that foster low customer churn and burn. […]
With 2018 content marketing plans already underway, there are changes that may alter your approach this year – compliance with GDPR. To get GDPR-ready and learn about NetLine’s next steps, take a look at the top changes that will affect the B2B marketing industry. 1. Collecting Consent and Communicating Privacy Information For content marketers, this […]