Life in North America and around the globe has changed. In a matter of days, if not minutes, the plans we’d made and the events we looked forward to (both personally and professionally) hit pause. The first domino to fall was SXSW; Google’s I/O and Facebook’s F8 followed suit. These were major “whoa” moments in […]
In the world of B2B marketing, marketers might think romance is dead. Poor marketers. All they want is for everyone to love them, especially their intended buyers. They yearn for true connection, yet all they find is having to settle for prospects who aren’t really interested and being caught in the struggle to keep the […]
It finally happened. The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his tail, or fetched that elusive ball, a question still remains: now what? 7 Things […]
Happy 2020, explorers! We hope you had a sensational holiday season and got to spend a ton of time celebrating the good things in your lives. One of the gifts we received during the holidays was from our friends at G2 Crowd. They surprised us by sharing that NetLine had been named a Leader for […]
According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. […]