Category Archives: Pipeline Development

11 in a Row: What NetLine and Bill Russell Have in Common

Summer 2020 might look the same outside, with its tantalizing beaches, picturesque sunsets, and scorching hot heatwaves, but it sure feels a lot different.  One thing that has remained the same, however, is the importance of the G2 Crowd Quarterly Report. To cut to the chase here, NetLine was named a G2 Leader for the […]

How Publishers Can Drive Revenue Through Virtual Events

The last event NetLine attended before things were suspended was in late February. Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Just like you, we miss face-to-face events. For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance […]

How Being Generous With Your Content Generates More Leads

Since the end of February, America has suffered through a global pandemic, unprecedented unemployment nationwide, and a societal reckoning not seen since 1992, if not 1968. It’s been a historic moment in time, one which has touched nearly every segment of our personal and professional lives.  Beyond providing time off for their employees to do […]

What to Do When the World Flips Your Plans Upside Down

Following COVID-19, we find ourselves looking at the B2B world with very different glasses.

Life in North America and around the globe has changed. In a matter of days, if not minutes, the plans we’d made and the events we looked forward to (both personally and professionally) hit pause. The first domino to fall was SXSW; Google’s I/O and Facebook’s F8 followed suit. These were major “whoa” moments in […]

It’s a Match! How to Find B2B Leads You’ll Love

In the world of B2B marketing, marketers might think romance is dead.  Poor marketers.  All they want is for everyone to love them, especially their intended buyers. They yearn for true connection, yet all they find is having to settle for prospects who aren’t really interested and being caught in the struggle to keep the […]