With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. It’s not enough to merely target a list anymore. You need to also speak with personalization and […]
B2B marketers using the NetLine Portal for content syndication lead generation are already using the robust reporting and real-time data to optimize campaigns. Not to be ones to rest on our laurels, we’re excited to share some best practices and new updates that make it even easier to assess and enhance your NetLine campaign performance. […]
Eliminating unnecessary delays and manual work (like uploading Excel sheets into your CRM) is something every demand gen marketer wants to do. After all, time is always of the essence in B2B lead generation. The simplest approach to enable lead nurture and improve conversion is through automation — and real-time connectors make this possible. Connecting […]
As 2018 winds to a close, we’re gearing up for some exciting news. Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. As our awesome customers know, we solicit for, and […]
The “All-in-one marketing agency”, and all-in-one marketer: a well-rounded perspective on demand generation In our latest installment of the Marketer Showcase feature, we caught up with the President of marketing agency 190west, Tom Prendergast. Staying true to their mantra, Tom can’t help but personally align with the “All-in-one” mindset of his agency brand. His perspectives […]