Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. Sticking with the herd, not bothering to ask the necessary questions to understand what’s best for your company, is a mistake you […]
Every year, we spend weeks scanning a year’s worth of data from millions of downloads across our network. While that sounds like a lot of number-crunching for the B2B marketer, we did all the work making it digestible and useful. This data reveals one-of-a-kind insights year over year about how professionals are engaging with content […]
With Account-based Marketing on the rise, it’s crucial to revisit the fact that as an idea and practice, ABM is not new. However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. It’s not enough to merely target a list anymore. You need to also speak with personalization and […]
B2B marketers using the NetLine Portal for content syndication lead generation are already using the robust reporting and real-time data to optimize campaigns. Not to be ones to rest on our laurels, we’re excited to share some best practices and new updates that make it even easier to assess and enhance your NetLine campaign performance. […]
Eliminating unnecessary delays and manual work (like uploading Excel sheets into your CRM) is something every demand gen marketer wants to do. After all, time is always of the essence in B2B lead generation. The simplest approach to enable lead nurture and improve conversion is through automation — and real-time connectors make this possible. Connecting […]