According to research conducted by Forrester, consumers study 11.4 pieces of content before making a purchase decision. Despite the fact that this is only a slight increase from Google’s Zero Moment of Truth Macro Study (10.4), these figures underscore a truth we’ve come to know in modern business: quality leads are tied to quality content. […]
Earlier this month, NetLine’s sales, marketing, and client services teams got together for a few days of training and connection in Monterey, CA. (Yes, we’re sorry you couldn’t have joined us, too.) Aside from our morning visits from Karl and the symphony of sea lions serenading us shortly after sunset, it was a lovely backdrop […]
Is there ever such a thing as too much good news? Cool, we didn’t think so either. Recently, G2 Crowd shared the good news with us that NetLine had been named a Leader for Fall 2019. Though we’ve been fortunate enough to be recognized by G2 Crowd multiple times in the past, it’s always an […]
On May 25, 2018, the European Union’s historic data reformation went into effect. Better known as GDPR, General Data Protection Regulation introduced new oversight into how businesses operating on EU soil needed to handle and protect consumer data. Despite the fact that these policies didn’t immediately affect American citizens, the ripple effect could be felt […]
Only 2.35% of visitors coming to your landing page actually become leads. That’s right. 2.35%. To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. Fortunately, there are plenty of tools and vendors […]