Earlier this month, NetLine’s sales, marketing, and client services teams got together for a few days of training and connection in Monterey, CA. (Yes, we’re sorry you couldn’t have joined us, too.) Aside from our morning visits from Karl and the symphony of sea lions serenading us shortly after sunset, it was a lovely backdrop […]
Warm skies, graced by crimson and caramel colored mountain tops, were sparked by inaugural fireworks that greeted 1000 B2B marketers. It was quite the romantic setting for professionals gathering to intimately ground themselves in the latest B2B marketing knowledge the industry has to offer. —Queue Edvard Grieg’s Peer Gynt – Morning Mood— We awaken Monday […]
If you’ve never joined in on a twitter chat before, let me tell you, IT’S WILD! We had so much fun this week participating in the #ContentChat hosted by Spin Sucks. David Fortino, SVP of Audience and Product at NetLine Corporation answered top questions to debunk lead generation misconceptions for B2B marketers. While lead generation […]
Do you remember playing the old game “Connect the Dots” (or “Pigs in a Pen”) as an adolescent? You typically played it when you didn’t care to hear the teacher’s lecture or when recess was called indoors due to poor weather conditions—because let’s be honest, it otherwise wouldn’t be played. But it serves a good […]
Research proves B2B marketers are making major mistakes with their content-based demand generation strategy. Robert Alvin, CEO and Founder of NetLine Corporation shares some new insights and research to show how marketers can optimize their content. *Post originally appeared on MarTech Advisor. Show of hands, what marketers made tactical changes to their demand generation strategy […]