It’s our favorite time of the year: Report season. For the past 5 years, we’ve been sharing first-party backed content consumption data from the previous 12 months (in this case 2020), providing B2B Marketers like you with the latest and greatest around the Who, What, When, Why, and How of Content Marketing. Not only do […]
The discussion around data and data privacy can be quite muddy. At its core, data privacy is about intent and whether a user has willfully provided their information to you. Millions of websites use cookie disclosures and acceptance “agreements” in the hopes people will feel protected and won’t be sour when they inevitably remarket them […]
This post was originally published on the Marketing Insider Group blog, our 4th in a series exploring B2B content consumption trends using Audience Explorer. With the holidays rapidly approaching, we wanted to share this piece with you so you could see just how diverse and fascinating the B2B retail industry truly is. Enjoy! Black Friday. […]
Imagine being your buyer today. While their needs have certainly evolved thanks to COVID, the way they search for solutions to their pain points have also changed. In the olden times, circa February 2020, your buyer could have attended a conference and sauntered across Vendor Halls stuffed with sponsors eager to share their swag and […]
To be recognized by your customers as a leader in your industry is an honor unto itself. To continuously have those same customers say it over and over, quarter after quarter for 3 straight years is almost surreal. As unbelievable as it may be, this is indeed the reality we at NetLine find ourselves in. […]