On May 25, 2018, the European Union’s historic data reformation went into effect. Better known as GDPR, General Data Protection Regulation introduced new oversight into how businesses operating on EU soil needed to handle and protect consumer data. Despite the fact that these policies didn’t immediately affect American citizens, the ripple effect could be felt […]
Only 2.35% of visitors coming to your landing page actually become leads. That’s right. 2.35%. To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. Fortunately, there are plenty of tools and vendors […]
If you think back long enough (to 2018), you may remember the wave of borderline hysteria that took place in the wake of GDPR. The fear-mongering that occurred through an influx of emails and messaging left many businesses questioning their practices and those of their vendors. Ah, memories. With thousands of martech options at our […]
Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. Sticking with the herd, not bothering to ask the necessary questions to understand what’s best for your company, is a mistake you […]
While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections. After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager […]