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Category Archives: Technology

6 Ways To Supercharge Your Demand Generation Machine [Infographic]

Demand generation is not simply an ad hoc email campaign or a one off webcast. It is a holistic and complex approach to marketing involving multiple areas of the organization. While their are many ways to approach demand generation, we wanted to share some of the top ways that NetLine clients have been able to […]

Betting Big on Marketing Automation

Marketing automation continues to be a key item in many marketing departments’ budgets. According to an Act-on & Forrester Consulting study, 45% of all B2B businesses have now implemented some type of marketing automation software. That being said, less than 20% of SMBs have done so. This provides a large opportunity for the marketing automation […]