Category Archives: Lead Generation

7 Trends B2B Marketers Should Keep Their Eye On

Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice, with a fourth and possibly final installment to come in Autumn. Despite […]

How to Build & Maintain Key Relationships

Lead Generation: Building & Maintaining Key Relationships introduces marketers to best practices and methods from NetLine and MarketingProfs to help enhance your lead generation strategies.

Creating an effective lead generation program is indeed a balancing act. Just as Andrew Carnegie said, “Anything in life worth having is worth working for.” Marketers are introduced to new obstacles they must grapple with each and every day. From new strategies, philosophies, and the latest in new technology, our field of expertise is forever […]

11 in a Row: What NetLine and Bill Russell Have in Common

Summer 2020 might look the same outside, with its tantalizing beaches, picturesque sunsets, and scorching hot heatwaves, but it sure feels a lot different.  One thing that has remained the same, however, is the importance of the G2 Crowd Quarterly Report. To cut to the chase here, NetLine was named a G2 Leader for the […]

How Publishers Can Drive Revenue Through Virtual Events

The last event NetLine attended before things were suspended was in late February. Since then, we’ve been doing a heckuva lotta Zoom calls, ON24 webinars, and virtual conference attendance. Just like you, we miss face-to-face events. For more than a decade, in-person events were a reliable revenue source for media companies, offering publishers a chance […]