Every year, we spend weeks scanning a year’s worth of data from millions of downloads across our network. While that sounds like a lot of number-crunching for the B2B marketer, we did all the work making it digestible and useful. This data reveals one-of-a-kind insights year over year about how professionals are engaging with content […]
While the purpose of most marketing events is to make new connections, our favorite part is when we run into existing (and awesome) connections. After the bustle of setting up for B2BMX in Arizona, we were excited to see the smiling, familiar face of our marketer pal and client Jason Hinojosa, Account Based Marketing Manager […]
Plus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights”) As a marketer, and before coming to NetLine, my romance with content was a tangled one. Always fighting against the crude reality of demands for ROI evidence, I advocated against […]
We’re gearing up for another compelling webinar with our friends and content-gurus at Influence & Co! This time, we’re digging into the content and tools B2B marketers need to accelerate the buyer’s journey and how to do it in a way that maximizes intent signals garnered from content. To share more details about what marketers […]
Keeping it real: cutting the fluff around what works and what’s next for content marketing Our latest Marketer in the Showcase is Tim White, Director of Marketing for People.ai. While striking the balance between realist and visionary, Tim’s perspective provides B2B marketers with the “real-talk” of what matters most in demand gen. Check out Tim’s […]