In the world of B2B marketing, marketers might think romance is dead. Poor marketers. All they want is for everyone to love them, especially their intended buyers. They yearn for true connection, yet all they find is having to settle for prospects who aren’t really interested and being caught in the struggle to keep the […]
It finally happened. The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his tail, or fetched that elusive ball, a question still remains: now what? 7 Things […]
Safeguarding your brand is a full-time job. Even if you have the luxury of having a resource dedicated to brand safety, that alone cannot solve all of your problems. There are so many questions to ask and so many potential threats to consider (both internal and external), that to expect one person to play the […]
Happy 2020, explorers! We hope you had a sensational holiday season and got to spend a ton of time celebrating the good things in your lives. One of the gifts we received during the holidays was from our friends at G2 Crowd. They surprised us by sharing that NetLine had been named a Leader for […]
For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening During their I/O Event in May of 2019, Google announced that […]