Imagine being your buyer today. While their needs have certainly evolved thanks to COVID, the way they search for solutions to their pain points have also changed. In the olden times, circa February 2020, your buyer could have attended a conference and sauntered across Vendor Halls stuffed with sponsors eager to share their swag and […]
To be recognized by your customers as a leader in your industry is an honor unto itself. To continuously have those same customers say it over and over, quarter after quarter for 3 straight years is almost surreal. As unbelievable as it may be, this is indeed the reality we at NetLine find ourselves in. […]
There is a major chasm in content marketing. A whopping 85% of B2B marketers say that lead generation is their #1 goal. Given the effort and resources that go into this discipline, that’s an excellent goal to have. Unfortunately, 61% of those same marketers also list lead generation as their #1 problem. Clearly, something is […]
Over the last few months, we’ve been digging deep into a slew of categories, beginning with our annual flagship report, the 2020 Content Consumption Report. We’ve also looked at the larger trends in the B2B world and how’s been impacted by COVID-19, thrice, with a fourth and possibly final installment to come in Autumn. Despite […]
Creating an effective lead generation program is indeed a balancing act. Just as Andrew Carnegie said, “Anything in life worth having is worth working for.” Marketers are introduced to new obstacles they must grapple with each and every day. From new strategies, philosophies, and the latest in new technology, our field of expertise is forever […]