How Does CCPA Impact B2B Marketers?

There is a lot happening in the world of data compliance.  Being a content-centric lead generation platform for B2B marketers, my team and I are responsible for capturing, filtering, scrubbing, and dynamically fulfilling millions of fully-permissioned data-points on a daily basis. As a result, we go to great lengths to keep ourselves up-to-date on every […]

Why It Matters How Companies Capture and Handle Personal Data 

On May 25, 2018, the European Union’s historic data reformation went into effect.  Better known as GDPR, General Data Protection Regulation introduced new oversight into how businesses operating on EU soil needed to handle and protect consumer data. Despite the fact that these policies didn’t immediately affect American citizens, the ripple effect could be felt […]

What to Do After You’ve Generated a Lead

A dog with its ball is like generating a B2B lead: there's more work to do once you've got it.

It finally happened.  The opportunity you’d been chasing for weeks, heck, even months, officially became a lead. Bravo to you and your team. That moment can bring about a sigh of relief. But just like a dog who’s finally caught his tail, or fetched that elusive ball, a question still remains: now what? 7 Things […]