Category Archives: Content Distribution

New Research Brings Insight to B2B Content Marketing and Demand Generation Teams Targeting Marketers

NetLine Corporation 2017 State of B2B Marketing Content Consumption and Demand Report

THE B2B MARKETING CHALLENGE Content marketers and demand generation teams are being challenged even more this year. They are faced with more aggressive goals, steeper competition, and having to keep pace with the constant evolution of the MarTech Stack to achieve success. Just this year, Sirius Decisions reinvented the buyer’s journey with its newly unveiled [...]

Your 2017 Content Marketing Insights Guide for B2B Marketers

2017 Content Marketing Insights Guide_blogpost

Gain data-driven insights to optimize your demand generation content strategy. In the past 12 months, long-form business content engagement and download activity increased by 36%. Further, 51% of the active audience consumed more than one piece of content and 20% consumed five or more pieces of content. The demand for long-form content to service the [...]